Developer docsIntegration guide
Website leads API
Send your website's quote-form submissions straight into your Dax pipeline. One authenticated POST turns a visitor into a prospect the moment they hit submit.
How it works
Dax gives your agency a public lead endpoint and a secret key. Your website (or any form tool) sends a form submission to that endpoint; Dax creates a prospect in your pipeline, notifies your team, and matches the sender on any later email or text.
Set it up
1
Get your endpoint and key
In Settings → Website leads, copy your agency’s lead endpoint and generate a secret key. The key identifies your agency and can be rotated anytime.
2
Post your form to it
Point your form’s submit handler at the endpoint with a JSON body. Any fields you don’t have are simply omitted — only a name or email is required.
3
Watch it land in the pipeline
Each submission appears as a new prospect with its source tagged, ready to quote.
Example request
curl -X POST https://<your-dax-domain>/api/leads \
-H "Content-Type: application/json" \
-H "Authorization: Bearer YOUR_AGENCY_KEY" \
-d '{
"first_name": "Jordan",
"last_name": "Rivera",
"email": "jordan@example.com",
"phone": "614-555-0142",
"line_of_business": "auto",
"zip": "43017",
"notes": "Looking to bundle auto + home"
}'A 200 response means the prospect was created. Keep your key server-side where you can; if a key is ever exposed, rotate it from the same settings screen and the old one stops working immediately.
Spam protection is built in
The endpoint is rate-limited and includes a honeypot field. For a high-traffic public site, add your own CAPTCHA in front of the form as well.
Need a hand wiring this up?
Every agency on the partner rollout gets white-glove setup. Just ask.